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Casa Ceramica, Manchester - Optical Illusion Flooring Manufactured by Armatile

Our Design and Manufacturing teams have the expertise and passion to push the boundaries, creating inspiring surfaces tailor-made to suit individual need and unique design challenges.

The show-stopping entrance to Casa Ceramica's designer tile showroom in Manchester certainly put this to the test.


Over the past number of years, images of this amazing optical illusion floor have gone viral across several social media platforms.

We are proud to say we manufactured this floor to realise our client’s vision.

It is the entrance to the showroom of Manchester designer tile company Casa Ceramica. It is a perfectly flat floor and has been designed and manufactured (using waterjet cutting) to create the illusion of flowing movement.

When developing their new showroom the Casa Ceramic Team wanted to have a show-stopping entrance that would push the boundaries show off what could actually be achieved with tiles.

The Design Process

With an original theme of ‘Alice in Wonderland’ they approached Armatile to help; they were aware of our in house design team and specialist manufacturing capability.

Our team produced some initial concept drawings and worked closely with the client to successfully design a floor that produces an optical illusion that looks like it is rolling and sinking. But don’t worry it is perfectly safe.

The Manufacturing Process

Using extremely hard wearing, slip resistant tiles (PTV+36) our manufacturing team waterjet cut every single piece of this floor into a particular shape to fit the design. They were all then dry laid on our factory floor to ensure everything fitted, before being labelled, packaged and shipped to site for installation.

The Installation Process

When the tiles arrived at Casa ceramic the installation was helped greatly by the fact each piece was numbered. Working to the numbered drawing that accompanied the order, the entire entrance floor was installed in under nine hours (spread over 4 days to minimise impact on customers).

Bespoke Surfaces

The dedication, skill and technical knowledge of Armatile’s team is integral part of its offering and ability to consistently delivering high quality bespoke tile surfaces for clients’ projects.


Images: Casa Ceramica, Manchester

Talk to Us


  • Client:
  • Casa Ceramica

  • Location:
  • Manchester

  • Architect / Designer:
  • with Armatile

  • Sector:
  • Retail

  • Completion Date:
  • 2017

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